BRAND & EXPERIENTIAL

Your brand.
Their world.

FOR BRANDS

Get in the room with athletes and the women behind them.

We build branded events around athletes, wives, partners and families. Real moments with the people fans follow most, designed around your product and your goals. You get the access, the content and the relationships. We handle everything else.

ATHLETES

Trusted voices.

Players fans already follow and buy from. We pair your brand with the right ones and build the event around them.

WIVES + PARTNERS

The real influencers.

Players' wives and partners run the household, the group chat and a big social following. We put your product in their hands.

FAMILIES

Moments that stick.

Kids days, holiday giveback and family experiences that make your brand part of something people remember.

TURNKEY BRANDED EVENTS

Your name
on everything.

One brand. One event. Fully yours. Give us a budget and a goal and we build the whole thing in your brand: the concept, the design, the vendors, the guest list and the day itself.

Example: an activewear brand wants a night for team wives. We design it in their look, book the venue and vendors, bring the wives and athletes, fill the gift bags with their product and run it start to finish.

START A BRANDED EVENT

WE HANDLE IT ALL

You set the budget. We build the rest.

Concept + Theme

Branded Design + Decor

Venue + Vendors

Athletes, Wives + Guests

Custom Gifting

Food, Drinks + Entertainment

Photo + Video

Day-of Production

Budget Management

Recap + Content

YOUR CALL

As involved as you want.

01

Hands Off

Approve the concept and show up. We handle every detail.

02

Collaborative

Weigh in at key moments: concept, design, guest list and gifting.

03

All In

Build it side by side with us, from first sketch to final toast.

EVENT IDEAS

What we can build for you.

Start with one of these or bring us your own idea. Every event is custom.

Wives + Partners Experiences

Welcome parties, holiday parties and postseason send-offs, hosted by your brand.

Wellness Mornings

Pilates, brunch and gifting with team wives. Built through HER x Sports.

Gifting Suites + Drops

Your product in custom bags for players, wives and families.

Athlete-Hosted Brand Nights

An athlete hosts your launch, dinner or client night.

Family + Giveback Days

Co-branded toy shops and kids days with athletes and their foundations.

Client Entertainment

Golf foursomes, suites and VIP tables with athletes in the mix.

Big-Game Activations

Super Bowl, All-Star and Spring Training experiences for players' families.

Content Days

Athlete and wives content built around your product, made for your channels.

IN THE ROOM

Your product.
Their hands.

Every activation is styled, signed and photographed. Your brand gets a real moment with athletes, wives and families, plus content you can use after.

TOWER 28

CROWN AFFAIR

TOUCHLAND

ELTAMD

KITSCH

GORGIE

NEKTER JUICE BAR

DRIPDROP

NAPA CELLARS

OSMOSIS

THE GOOD PATCH

LULULEMON

BRANDS THAT TRUST US

The company we keep.

FAQ

Good questions.

Can you plan an event just for our brand?

Yes. Give us a budget and a goal and we build a fully branded event: design, vendors, talent, guests and day-of. You can be as involved as you want, or not at all.

Can you connect us with athletes or their wives?

That is our specialty. We connect brands with athletes, wives and women in sports through events they actually want to attend.

What does it cost?

Every event is scoped to your goals and budget. Tell us what you want to accomplish and we will send options.

Can we do more than one event?

Yes. Many brands bundle events across teams and markets. See Sponsorships for upcoming events.

What is HER x Sports?

Our property built for the women behind the game. It is one of the best ways for brands to reach players' wives, partners and women in sports.

Do you do gifting?

Yes. Gifting suites, curated bags and product placement are part of nearly every event we run.