For the Woman Behind the Game
MLB | NFL | NBA | Beyond
HER x Sports is a cross-league platform connecting pro athlete wives and girlfriends — across the NFL, MLB, and NBA — through elevated experiences built intentionally for them.Real connection. Real community. Zero cost to the women — ever.
We show up where the season shows up
We produce elevated, brand-partnered experiences for pro athlete wives and girlfriends throughout the sports calendar — from major sports weeks to private team-specific events.
Game-day watch parties · Private team-specific gatherings · Cross-league events · Wellness retreats · Powderpuff flag football · Fashion shows & style showcases · Charity-driven events · Brand activations & gifting lounges
Super Bowl | NBA All-Star | MLB All-Star | & Major sports weeks
A partnership opportunity unlike anything else in sports.
The women of HER x Sports are decision-makers, tastemakers, and community leaders — with loyal, engaged followings across every major sport. Brand sponsorships are our only revenue model. We never charge the women. That means every brand partner is investing directly in the experience.
What a partnership includes: Curated brand integration at elevated experiences, Gifting and product placement, Co-branded social content opportunities, Direct access to an influential cross-league audience.
our Founders Event
Spring Training Beauty & Wellness Experience
Hosted on March 11th in Scottsdale, AZ. An invite-only gathering of MLB wives & girlfriends on a private desert compound
What is next for her x sports
We are excited to build off the momentum from our Founders event to continue providing elevated experiences across leagues and cities.
Wisconsin Fashion Show | Fall 2026 | Benefitting breast cancer research and the Lombardi Foundation
HER x Sports at NBA All-Star Weekend | 2027
HER x Sports at Super Bowl LXI — 2027
Multi-State Powderpuff Football Series — Coming Soon
Every experience includes: Curated brand partners, elevated gifting, intentional connection & real value
Follow us on IG to stay connected
@herxsports
be a part of the community
Whether you’re an athlete’s partner looking to connect, or a brand looking to reach this audience — we’d love to hear from you.