Swag Bag Participation
Give your brand direct visibility with NFL players, legends, and VIP guests by contributing to the Players Venture Lounge premium swag bags. This program is ideal for brands that want meaningful athlete placement without committing to a full activation footprint during Super Bowl Week.
Program Details
$1,500 participation fee (waived if your product contribution exceeds $15,000 in retail value)
225 products or gift packages required
Minimum total retail value of $5,000
Products must be premium and align with the elevated, exclusive atmosphere of the Lounge
Limited number of brands accepted to maintain quality and curation