Built on
relationships.

Carley Sanfilippo

Carley has spent 15 years in sports marketing, and her career has been built on relationships. Over 11 years at a sports marketing agency she went from intern to Vice President and helped scale the company into a national agency. Building and running the events division from scratch was her biggest accomplishment, but it was far from the only one. She hired and managed the team, represented talent, sat on athlete foundation boards, led the agency's branding and marketing, and created new revenue streams. She produced TV and radio, sold sponsorships and athlete appearances, and handled the agency's biggest clients.

At the same time, she spent seven years as personal assistant to Packers legend Donald Driver, managing his professional, personal and foundation business. She learned what it means to protect an athlete's name and execute without margin for error.

Along the way she built a deep network of brand and vendor partners across the country. Those relationships are a big part of what she brings to every event: better partners, better gifting and better value for every client.

Years of leading a team taught her what kind of leader she wanted to be. The people who work that hard for you deserve to be taken care of, and she built INSPYR around that. A team she's proud of, doing work they're proud of.

In December 2024 she founded INSPYR to keep doing what she does best: building real relationships with athletes and the people and brands around them.

How we work.

We work alongside agents, managers, executive directors and front offices. An extension of the team, never a replacement. Up to 15 event staff on site, anywhere.