Get in the room with athletes and the women behind them.
We build branded events around athletes, wives, partners and families. Real moments with the people fans follow most, designed around your product and your goals. You get the access, the content and the relationships. We handle everything else.
Players fans already follow and buy from. We pair your brand with the right ones and build the event around them.
Players' wives and partners run the household, the group chat and a big social following. We put your product in their hands.
Kids days, holiday giveback and family experiences that make your brand part of something people remember.
Your name
on everything.
One brand. One event. Fully yours. Give us a budget and a goal and we build the whole thing in your brand: the concept, the design, the vendors, the guest list and the day itself.
Example: an activewear brand wants a night for team wives. We design it in their look, book the venue and vendors, bring the wives and athletes, fill the gift bags with their product and run it start to finish.
Start a Branded Event →You set the budget. We build the rest.
As involved as you want.
Approve the concept and show up. We handle every detail.
Weigh in at key moments: concept, design, guest list and gifting.
Build it side by side with us, from first sketch to final toast.
What we can build for you.
Start with one of these or bring us your own idea. Every event is custom.
Welcome parties, holiday parties and postseason send-offs, hosted by your brand.
Pilates, brunch and gifting with team wives. Built through HER x Sports.
Your product in custom bags for players, wives and families.
An athlete hosts your launch, dinner or client night.
Co-branded toy shops and kids days with athletes and their foundations.
Golf foursomes, suites and VIP tables with athletes in the mix.
Super Bowl, All-Star and Spring Training experiences for players' families.
Athlete and wives content built around your product, made for your channels.
Your product.
Their hands.
Every activation is styled, signed and photographed. Your brand gets a real moment with athletes, wives and families, plus content you can use after.
Good questions.
Can you plan an event just for our brand?+
Yes. Give us a budget and a goal and we build a fully branded event: design, vendors, talent, guests and day-of. You can be as involved as you want, or not at all.
Can you connect us with athletes or their wives?+
That is our specialty. We connect brands with athletes, wives and women in sports through events they actually want to attend.
What does it cost?+
Every event is scoped to your goals and budget. Tell us what you want to accomplish and we will send options.
Can we do more than one event?+
Yes. Many brands bundle events across teams and markets. See Sponsorships for upcoming events.
What is HER x Sports?+
Our property built for the women behind the game. It is one of the best ways for brands to reach players' wives, partners and women in sports.
Do you do gifting?+
Yes. Gifting suites, curated bags and product placement are part of nearly every event we run.
Let's build
your event.
Tell us about your brand and who you want to reach. We'll come back with ideas.
Email Us